BPS Coaching

The real problem

Most agents don't have a lead problem. They have an identity problem.

Leads come and go. Portals raise prices. Referrals dry up. The agents who win in every market are the ones who have consistent conversations through multiple channels of prospecting and lead generation. That starts with identity, mindset, and consistency.

Identity

You wait for business

Most agents see themselves as someone business comes to. Top producers see themselves as someone who creates it, every single day.

Mindset

Call reluctance

You know you should be talking to people consistently. Fear of rejection and not knowing what to say keep those conversations from happening.

Consistency

Feast or famine

A strong month, then a dead one. Without a daily prospecting routine, your pipeline depends on luck and whoever happens to call you.

BPS fixes the system.

You'll learn who to talk to, exactly what to say, how to handle every objection, and how to turn conversations into listing appointments, one proven system at a time.

12 weeks · 12 systems

The Bulletproof Blueprint™

Each week builds on the last. You start with who you are, then master the conversations, the lead sources, and the close.

Week01

Identity Before Activity™

Become the agent who prospects every day. Mindset, standards, and the identity that drives the activity.

Week02

Communicate to Connect™

Read the four personality styles and adjust your approach so every conversation lands.

Week03

Bulletproof Execution™

Time-block, track, and protect your prospecting hours so the work gets done every day.

Week04

Mission Expired™

The expired listing script, common responses, transitions, and objection handlers.

Week05

FSBO Slayer™

Win over for-sale-by-owner sellers with a script built to earn the appointment.

Week06

Bulletproof Objection Mastery™

Handle the objections you hear every day with confidence and proven language.

Week07

The Power of Lead Follow-Up™

Turn the leads you already have into appointments with a follow-up system that doesn't let anyone slip.

Week08

Own Your Neighborhood™

Become the known agent in your farm and build a steady stream of listings from one area.

Week09

Database & Sphere Prospecting™

Work the relationships you already have for referrals and repeat business.

Week10

Social Media Prospecting™

Use social platforms to start real conversations that lead to real appointments.

Week11

Becoming Bulletproof™

Build the consistency and resilience that keeps you prospecting through any market.

Week12

The Bulletproof Appointment Close™

Turn the conversation into a signed appointment, every time you get the chance.

What you get

Live weekly coaching

Twelve live sessions with Justin, with teaching, role-play, and Q&A.

Live prospecting demonstrations

Watch Justin prospect again and again, so you hear exactly how the conversations go.

Justin's Vault

Access to Justin's library of recorded calls to study anytime.

Private Facebook group

Connect with other BPS agents, share wins, and get your questions answered.

Accountability

Standards, tracking, and a coach who holds you to them, so you stay consistent.

Tools & resources

The tools and resources Justin has used over 20+ years in the industry.

The Blueprint workbook

The complete Bulletproof Blueprint™ student workbook for every lesson.

The BPS Scriptbook

Justin's word-for-word prospecting scripts, ready to use on your next conversation.

Day 1 assessments

Life, Business, and Prospecting assessments to set your starting point.

Why BPS is different

Coached by an agent who still does the work.

Most coaching sells motivation. BPS gives you a system you can run tomorrow morning.

Typical coaching

BPS Coaching

Coaches who stopped selling years ago

Coached by a top 1% agent with 20+ years in the industry who is still prospecting and taking listings today

Motivation and general advice

Word-for-word scripts and objection handlers you can use on your next call

Built around buying more leads

Built around listings you create yourself, through multiple channels of prospecting and lead generation

Pre-recorded videos you watch alone

Live weekly sessions with role-play and real-time feedback

Tactics first, then hope you stick with it

Identity Before Activity™: we build the agent first, so the habits last

Long contracts and open-ended programs

One focused 12-week program with a clear start and finish

Top 1% nationallyReal Producers 2025 Agent of the Year20+ years in real estateTeam leader

Meet your coach

I built my business by prospecting. Now I teach agents to do the same.

I'm Justin Ford. I've spent 20+ years in real estate, I lead the Justin Ford Real Estate Team, and I've built a top 1% business nationally by doing the thing most agents avoid: having conversations every day and asking for the listing.

Thousandsof appointments set

Thousandsof listings taken

1,000+homes sold

20+years in the industry

Still active. Still prospecting. Still taking listings. Still selling homes, consistently.

I started BPS Coaching because I kept seeing talented agents stuck waiting on leads, referrals, and the next portal. They didn't just need a system. They needed to become a different agent.

That's why BPS starts with identity and mindset. We work on who you are, what you believe about yourself and your business, and the standards you hold yourself to every day. Once the identity is right, the activity follows, and the system works: who to talk to, what to say, how to handle the objection, and how to close the appointment.

Everything in BPS comes from what works in my business right now. The same scripts, the same daily standards, the same systems I use to train my own team. My job is to hand them to you and hold you to them for twelve weeks.

“Identity before activity. Become the agent who prospects, and the listings follow.”Coach Justin Ford

Results

Hear it from the agents.

Real agents talking about what changed after they put the system to work.

The program

BPS 12-Week Group Coaching

Live and virtual, so you can join from anywhere in North America. Choose the payment option that works for you.

Ready to become bulletproof?

Tell us about your business. We'll follow up to confirm your fit, answer your questions, and get you enrolled in the next cohort.

01Submit the form. It takes about a minute.
02Our team reaches out to confirm your spot and payment option.
03You get your Day 1 materials and join us live on Oct 19.

Leave this empty:

First name *

Last name *

Email *

Mobile phone *

Market (city, state/province) *

Brokerage

Years in real estate

Closings in the last 12 months

I'm interested in *

Payment preference

What's your biggest prospecting challenge right now?

How did you hear about BPS?

Questions

Before you join

Who is BPS for?

Real estate agents and team leaders who want to build a listing-based business through consistent prospecting and lead generation across multiple channels, instead of waiting on leads and referrals.

Is the coaching live?

Yes. Every session is live and virtual, Mondays from 2:00 to 3:15 PM Eastern, for twelve weeks. You'll learn, role-play, and ask questions in real time.

Do I have to be on Justin's team?

No. BPS coaches real estate agents across North America.

What does it cost?

$1,500 paid in full, or a payment plan of three payments of $500.

What materials do I get?

Live prospecting demonstrations, access to Justin's Vault of recorded calls, the private Facebook group, the Bulletproof Blueprint™ workbook, the complete BPS Scriptbook, the Day 1 assessments, and the tools and resources Justin has used over 20+ years in the industry.

When does the next cohort start?

Monday, October 19, 2026 at 2:00 PM Eastern. Submit the form above to reserve your seat.

Stop waiting on leads. Start taking listings.